WE DO NOT BUILD WEBSITES.WE BUILD BUSINESSES THAT THINK.

AI systems, automation and custom platforms for companies ready to move beyond yesterday's tools.

Indrek MillertFOUNDER · SCROLL TO DIRECT THE STORY

> booting intelligence layer...

> mapping hidden systems...

> identifying friction...

> analysing repetition...

> ready

EVERY BUSINESS HIDES A SYSTEM.

MOST PEOPLE NEVER SEE IT.

CHAPTER 01 — THE OLD WEB

A WEBSITE CAN LOOK MODERN

WHILE THE BUSINESS BEHIND IT REMAINS IN THE PAST.

STATIC WEBSITECMSWORDPRESSCUSTOM PLATFORMDATABASEAPIsAUTOMATIONAI AGENTSINTELLIGENT BUSINESS OS

WORDPRESS GAVE BUSINESSES A WAY TO PUBLISH.

THE NEXT ERA GIVES BUSINESSES A WAY TO THINK.

CHAPTER 02 — THE TRANSFORMATION

STATIC WEBSITE

INTERFACE LAYERS SEPARATE

DATA MODEL APPEARS

APIs CONNECT

AUTOMATION FLOWS ACTIVATE

AI AGENTS ACTIVATE

OPERATIONS CONNECT

INTELLIGENT BUSINESS OPERATING SYSTEM

THE WEBSITE WAS ONCE THE PRODUCT.

NOW IT IS ONLY THE INTERFACE.

Indrek Millert, AI-Studio Development asutaja, uurimas süsteemiarhitektuuri diagramme

CHAPTER 03 — THE BUILDER

I HAVE NEVER BEEN INTERESTED IN BUILDING PAGES.

I HAVE ALWAYS BEEN INTERESTED IN SOLVING PROBLEMS.

TECHNOLOGY IS THE TOOL. THE WORK BEGINS WITH UNDERSTANDING WHAT SHOULD NO LONGER BE DIFFICULT.

“We copy every order manually.”

IDENTIFY REPETITION

MAP THE DATA

CONNECT THE SYSTEMS

REMOVE THE TASK

THE WORK DISAPPEARED.

THE BUSINESS REMAINED.

CHAPTER 04 — INSIDE THE MIND

I SEE BUSINESSES AS SYSTEMS.

EVERY DELAY HAS A CAUSE.

EVERY REPETITION HAS A PATTERN.

EVERY DISCONNECTED TOOL IS A CONNECTION WAITING TO BE BUILT.

CHAPTER 05 — THE LAB

THE LAB EXISTS FOR ONE REASON:

TO TURN WHAT BECAME POSSIBLE YESTERDAY

INTO SOMETHING USEFUL TODAY.

AI agentsLLM orchestrationClaudeGeminiMCP connectionsOCR & document intelligencecomputer visionvoice AIlocal AISupabaseNext.jsTypeScriptedge functionsrealtime dataAPIspaymentsintegrationsautomationbusiness dashboards

CHAPTER 06 — THE IMPOSSIBLE

EVERY PROJECT BEGINS AS A PROBLEM.

SOME BEGIN AS SOMETHING PEOPLE HAVE ALREADY DECIDED CANNOT BE DONE.

THAT IS USUALLY WHERE I BECOME INTERESTED.

THE SYSTEM ARCHIVE

REAL SYSTEMS. REAL OPERATIONS.

  1. 01

    OmaArve.ee

    AI-assisted invoicing and business management platform

    ENTER THE SYSTEM →

    THE PROBLEM

    Small businesses lose hours to manual invoicing, expense entry and bookkeeping preparation.

    THE SYSTEM

    A platform combining invoicing, OCR-based expense capture, inventory and financial workflows into one AI-assisted system.

    WHAT CHANGED

    Manual document entry replaced with automated capture and structured financial data.

    Next.jsTypeScriptSupabaseOCRAI agentsStripe
  2. 02

    Pinkly.eu

    AI-forward beauty marketplace with bookings and provider tools

    ENTER THE SYSTEM →

    THE PROBLEM

    Beauty service providers juggle bookings, schedules and client communication across disconnected tools.

    THE SYSTEM

    A marketplace with intelligent scheduling logic, provider dashboards, automation and integrated business operations.

    WHAT CHANGED

    Booking, scheduling and provider operations run in one connected system.

    Next.jsTypeScriptSupabaseRealtimePaymentsAI
  3. 03

    Heatline.ee

    Custom e-commerce and business platform for heating products

    ENTER THE SYSTEM →

    THE PROBLEM

    Supplier data, product catalogs and accounting lived in separate systems requiring constant manual syncing.

    THE SYSTEM

    Custom e-commerce platform with supplier data integrations, product systems, SimplBooks integration and AI-assisted knowledge workflows.

    WHAT CHANGED

    Supplier catalogs and accounting stay synchronized without manual copying.

    Next.jsTypeScriptSupabaseSimplBooksIntegrationsAI
  4. 04

    Carrental.ee & Sirrent.ee

    Multi-site vehicle rental platform architecture

    ENTER THE SYSTEM →

    THE PROBLEM

    Vehicle rental requires availability, pricing, bookings and fleet data to stay consistent across multiple sites.

    THE SYSTEM

    A shared rental platform core: booking engine, availability logic, pricing rules and APIs powering multiple branded sites.

    WHAT CHANGED

    One platform core operates multiple rental brands with consistent availability and pricing.

    Next.jsTypeScriptSupabaseAPIsBooking engine
  5. 05

    Tõukeratas.ee

    E-commerce with integrations, automation and performance work

    ENTER THE SYSTEM →

    THE PROBLEM

    A growing e-commerce operation slowed by manual order handling and integration gaps.

    THE SYSTEM

    Integrations, automation and operational improvements across the ordering and fulfilment flow.

    WHAT CHANGED

    Order handling and operations require less manual intervention.

    E-commerceIntegrationsAutomationPerformance

CAPABILITIES AS OUTCOMES

TURN MANUAL WORK INTO AUTOMATION

Repetitive order handling, data entry and copy-paste flows become background processes that run themselves.

TURN DISCONNECTED TOOLS INTO ONE SYSTEM

Spreadsheets, inboxes and dashboards become one connected platform with a single source of truth.

TURN DOCUMENTS INTO STRUCTURED DATA

Invoices, receipts and contracts are read by OCR and document intelligence — no retyping.

TURN BUSINESS KNOWLEDGE INTO AN AI ASSISTANT

Your processes, catalogs and history become an assistant your team and customers can actually ask.

TURN A WEBSITE INTO A BUSINESS PLATFORM

Bookings, payments, inventory and operations move into the system instead of around it.

TURN A COMPLEX IDEA INTO A WORKING PRODUCT

SaaS, marketplaces and internal tools — designed, built and shipped as real products.

HOW I WORK

  1. LISTEN UNTIL THE REAL PROBLEM APPEARS.
  2. REMOVE ASSUMPTIONS.
  3. MAP THE SYSTEM.
  4. BUILD THE SMALLEST WORKING CORE.
  5. TEST IT IN REAL CONDITIONS.
  6. STAY UNTIL IT WORKS.

I DO NOT HAND PROBLEMS BACK TO CLIENTS.

I STAY WITH THEM UNTIL THE SOLUTION WORKS.

CLIENT TRUST

WHAT CLIENTS SAY

Verified client reviews are being collected. Real reviews only — nothing invented.

Indrek Millert oma stuudios, taustal ärkavad süsteemid

CHAPTER 07 — THE FUTURE

THE FUTURE IS NOT ANOTHER WEBSITE.

IT IS AN INTELLIGENT BUSINESS.

If your company is held back by manual work, disconnected systems, outdated software or an idea that feels too complex to build, that is where the conversation should begin.

BRING ME THE PROBLEM OTHERS AVOID.

START A PROJECT

BRING ME THE PROBLEM.

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